ONLINE
Lenght: 90 ECTS
Modalidad Abierta
Máster Dirección de Hoteles Internacional-International Hotel Management
Máster Universitario en MASTER DIRECCION DE HOTELES INTERNACIONAL - INTERNATIONAL HOTEL MANAGEMENT
Las salidas profesionales a las cuales pueden acceder los participantes en este máster se centran en lugares y funciones que se desarrollarán en los siguientes departamentos de las empresas, instituciones y destinos turísticos:
Director / Gerente de empresas o grupos hoteleros: La figura del director del hotel es comparable a la posición de director general o de una PYME. Además de gestionar el presupuesto y coordinar el equipo, este ejecutivo es responsable del cumplimiento de los procedimientos internos, estándares de calidad y de la eficiencia de las operaciones del negocio.
Responsable de los departamentos corporativos a cadenas hoteleras: La función principal de esta figura consiste al ayudar y apoyar a las diferentes unidades de negocio dentro del grupo hotelero.
Director de División Hotelera en Grupos de Negocios: Se encarga de la coordinación y seguimiento de los diferentes negocios hoteleros pertenecientes a una inversión o grupo corporativo.
Student profile
The official Masters Degree is designed for students with a Bachelor’s Degree (or equivalent) from an accredited institution and for those seeking a career in international hotel management.
The most common fields of previous study are: tourism, business, economy, law, communication and languages.
Module I: Hospitality Business Management I (Madrid)
• Strategic Management
• Room Division Operations
• Hospitality Financial Management I
• Hospitality Marketing I
• Information Technologies
• Human Resource Management
• Quality Control and Customer Relations
• Food _ Beverage Management I
• Professional Contacts
Module II: Hospitality Business Management II (Madrid)
• Business Plans
• Room Division Operations II
• Hospitality Financial Management II
• Hospitality Marketing II
• Information Technologies II
• Case Study
• Food _ Beverage Management II
• Professional Contacts
Module III: Final Project (Madrid)
Module IV: Expert Food _ Beverage Management (Les Roches, Switzerland)
• Nutrition and Dietetics
• Culinary Concepts
• Restaurant Management
• Kitchen Operations
• Bar Service, Wines and Beverages
• Food and Beverages for Banquet Services
• Event Management
Module V: Internship 500 hours
Professional contacts and special activities:
• Visits to hotel chains: Hotel Melia Fénix (Madrid), Hotel Quinta de los Cedros (Madrid), Hotel Hesperia Madrid, Hotel El Molino de Alcuneza (Sigüenza), Room Mate, ME Madrid, Hotel Puerta de América, etc.
• Discussions and meetings with hotel managers and sector professionals.
• Visit to the International Tourism Trade Fair, FITUR.
• Free attendance to all conferences and seminars organized by Universidad Europea de Madrid (Marketing, Entrepreneurship, Tourism Technology _ Communication, etc.).
• Special Module “Invictus”, learning New Management Skills from MAKEATEAM
• Restaurant training with expert and consultants in tradicional and creative cuisine.
• Enology training to be able to design creative wine lists, a new trend in the restaurant sector.
FINAL PROJECT
The third Module consists of a Final Project in which students define and present their news business ideas. Projects are evaluated in a comprehensive way, looking for a student’s ability to apply the content and skills learned in Modules I and II, as well as innovative aspects in his/her proposal.
The Final Project also tests a student’s communication skills, since he/she must show conviction in explaining and defending the Project before an Oral Defense Committee. Both the griten and oral presentations must be done in English.
The scheduling of this Final Project —in the third Module— is crucial, given the international components of the Master’s program.